Monday 9th September 2013

Web analytics company StatCounter charts Apple's global battle with Samsung ahead of rumored new iPhone launch

San Francisco, CA & Dublin, Ireland; Monday 9th September, 2013: Ahead of speculation that Apple will tomorrow announce a new lower cost iPhone, independent web analytics company StatCounter has released research highlighting the challenge the Cupertino headquartered company faces globally from Samsung.

The firm's research arm StatCounter Global Stats finds that Samsung, which overtook Apple for the first time worldwide in June in terms of internet usage, has extended its lead to 25.7% in August compared to Apple on 23.4%. Nokia, which led globally up until December last, is now in third place on 21.7%.

In the US Apple remains the clear leader on 52.2% compared to Samsung's 19%. Nokia is on 1.5% in the US, representing an underdog opportunity for Microsoft following the announcement of its proposed partial acquisition of Nokia.

In the UK Apple is also the clear leader in the mobile vendor battle on 46.8% in August compared to 21.5% for Samsung and 3.7% for Nokia.

In India, Samsung has 26.7% usage share while Apple with just 1% currently has significant growth potential with the rumored lower cost iPhone.

"Over the past 12 months Apple has increased its share in the US and UK but globally there is an on-going battle taking place between it and Samsung. Should the rumors prove true, it will be fascinating to see if a less expensive iPhone will help it increase market against lower cost competitors in global markets," commented Aodhan Cullen, CEO StatCounter.

For further analysis see:

http://gs.statcounter.com/#mobile_vendor-ww-monthly-201308-201308-map (Map)

http://gs.statcounter.com/#mobile_vendor-ww-monthly-201308-201308-bar (Bar Chart)

StatCounter (www.statcounter.com), a web analytics specialist, is used by companies, bloggers, self-employed people, charities and anyone who wants to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view website data in real time.

StatCounter members can learn about visitors to their site with essential statistics such as keywords (i.e. search terms used to find the site), downloads (e.g. which brochures are being accessed) and exit links (i.e. which links people click as they leave the site).

Ends

For interview with Aodhan, photo or press queries:
Mary O'Brien, Simpson Financial & Technology PR
mary@simpsonftpr.ie; +353 1 2605300 or
Ronnie Simpson, ronnie@simpsonftpr.ie

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