Tuesday 1st September 2009

Bing Slows in Race against Google

Boston (US); Dublin (Ireland): Tuesday, 1st September, 2009: Microsoft's Bing search market share in the US grew by just 0.23% in August to 9.64%, the slowest monthly growth rate since its launch, according to analysis conducted by web analytics firm StatCounter. The firm's research arm StatCounter Global Stats also finds that Bing and Yahoo! combined declined slightly in August to 20.14% from 20.36% in July.

"Perhaps a little worrying for Microsoft is that when you analyse the weekly data, Bing peaked for the week 10th - 16th August at 10.98% and has declined since then," commented Aodhan Cullen, CEO, StatCounter. Google increased its search market share slightly in the US in August from 77.54% to 77.83%.

Globally Microsoft and Yahoo! combined took 8.42% of the search market in August, a decline of 0.35% on July's figure (8.77%). Google remains the dominant force in the global search market with 89.57% in August (89.23% in July).

Data is based on an analysis of 1.073 billion search engine referring clicks (272 million from the US) which were collected in July and August from the StatCounter network of over three million websites.

StatCounter, which provides free website traffic analysis, is one of the largest web analytics companies in the world monitoring in excess of ten billion pageloads per month.

US Search Market

  July 2009 August 2009
Bing 9.41% 9.64%
Yahoo! 10.95% 10.50%
Bing & Yahoo! Combined 20.36% 20.14%
Google 77.54% 77.83%


Press queries to: Kerri Crowley, Simpson Financial & Technology PR
T: +353 1 260 5300 or E: kerri@simpsonftpr.ie

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StatCounter, a free online visitor stats tool, was founded in 1999. It offers its members the chance to grow and improve their online businesses by allowing them to monitor the number of hits to their website; the geographical location of visitors; the various pages a visitor views; keywords used to find the site plus other features.

For information on this real-time, user-friendly, and free visitor stats tool, please visit www.statcounter.com

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