Monday 3rd August 2009

Bing Gains Another 1% of Search Market

Google still dominates US search market despite combined Microsoft and Yahoo! competition

Boston (US); Dublin (Ireland): Monday, 3rd August, 2009: Bing again slightly increased the Microsoft share of the US search market in July to 9.41% from 8.23% in June according to analysis conducted by web analytics firm StatCounter. The firm's research arm StatCounter Global Stats finds that Microsoft and Yahoo! combined took 20.36% of the market, up slightly from 19.27% in June. Google still commands the US market with 77.54% in July (78.48% in June).

"Bing continues to make slow but steady progress but the combined Yahoo! figures suggests that the deal announced last week will have to demonstrate major future synergies if it is to make any dent in Google's dominance," commented Aodhan Cullen, CEO and founder, StatCounter.

The challenge for Microsoft and Yahoo! is even greater in the global market according to StatCounter analysis. Microsoft and Yahoo! combined took 8.77% of the global search market in July (8.45% in June). Google still dominates the search market globally with 89.23% in July (89.80% in June).

Data is based on an analysis of 1.006 billion search engine referring clicks (258 million from the US) which were collected in June and July from the StatCounter network of over three million websites.

StatCounter, which provides free website traffic analysis, is one of the largest web analytics companies in the world monitoring in excess of ten billion pageloads per month.

US Search Market

  June 2009 July 2009
Bing * 8.23% 9.41%
Yahoo! 11.04% 10.95%
Bing * & Yahoo! Combined 19.27% 20.36%
Google 78.48% 77.54%
* In June, the market share figure includes MSN Search and Live Search


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