Thursday 11th June 2009

Bing Takes Market Share Despite Falling Behind Yahoo!

New York (US) and Dublin (Ireland); Thu, 11th June, 2009: While Bing has fallen back to third place behind Google and Yahoo! it is winning market share for Microsoft against its two main rivals in the US and worldwide according to latest analysis from StatCounter Global Stats.

StatCounter analyzed search engine market share two weeks before and after the formal launch of Bing on May 28th (14th May to the 27th May and the 28th May to 10th June). For the US market it found:
Google decreased from 78.68% to 77.94% (-0.74%)
Yahoo decreased from 11.46% to 10.76% (-0.7%)
Microsoft (Bing, MSN Search and Live Search) increased from 7.4% to 9% (+1.6%)
(See: http://gs.statcounter.com/#search_engine-US-daily-20090514-20090527-bar
http://gs.statcounter.com/#search_engine-US-daily-20090528-20090610-bar )

"It is too early to say what the long term result will be but this is a creditable performance by Bing," commented Aodhan Cullen, CEO StatCounter. "It remains to be seen what happens to Bing after user curiosity and the reported $100m advertising budget runs out."

StatCounter, which provides free website traffic analysis, is one of the largest web analytics companies in the world monitoring in excess of ten billion pageloads per month. StatCounter Global Stats research data is based on four billion pageloads per month.

Worldwide, comparing the two weeks before and after the Bing launch, StatCounter reports a similar trend with Microsoft taking market share.
Google decreased from 89.81% to 89.69% (-0.12%)
Yahoo decreased from 5.34% to 5.1% (-0.24%)
Microsoft (Bing, MSN Search and Live Search) increased from 3.08% to 3.5% (+0.42%)
(See: http://gs.statcounter.com/#search_engine-ww-daily-20090514-20090527-bar
http://gs.statcounter.com/#search_engine-ww-daily-20090528-20090610-bar )

Other regional and country breakdowns can be viewed at: http://gs.statcounter.com

Ends

For interview, photo or further information please contact:

Kerri Crowley, Simpson Financial & Technology PR
Tel: +353 1 260 5300 or kerri@simpsonftpr.ie

About StatCounter

StatCounter, a free online visitor stats tool, was founded in 1999. It offers its members the chance to grow and improve their online businesses by allowing them to monitor the number of hits to their website; the geographical location of visitors; the various pages a visitor views; keywords used to find the site plus other features.

StatCounter currently has over two million members and tracks in excess of ten billion pageloads per month over its network of three million websites. For information on this real-time, user-friendly, and free visitor stats tool, please visit www.statcounter.com

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