Monday 8th September 2014

Apple 'holding its own' reports StatCounter ahead of imminent iPhone 6 announcement

"Augurs well" for rumored launch of larger screen iPhone 6

San Francisco, CA & Dublin, Ireland; Monday 8th September 2014: The iPhone has been holding its own in terms of worldwide internet usage according to StatCounter, the independent website analytics company. The report from the company's research arm, StatCounter Global Stats comes ahead of the expected announcement of the new iPhone 6 tomorrow (Tuesday).

While recent reports from analysts such as Kantar* show falling sales figures for iPhone , Apple has maintained its internet usage worldwide on 23.6% in August 2014 compared to 23.4% in the same month last year according to StatCounter**. At the same time Samsung has grown to 32.8% from 25.7%. StatCounter ranks mobile vendors based on internet usage rather than device sales.

"Over the last year Apple has maintained its position in terms of internet usage despite the lack of a larger screen option, so this augurs well for the launch of iPhone 6," commented Aodhan Cullen, CEO, StatCounter. "Some analysts have predicted that iPhone will cede global market share to lower cost competitors in emerging markets but Apple probably won't lose too much sleep about this as long as they can win the higher margin end of the business."

StatCounter research finds that Apple remains the clear leader in the US in terms of internet usage with 51.4% ahead of Samsung's 26.4%. Apple also leads in the UK with 46% compared to Samsung's 24.4%.

Apple's operating system iOS (iPhone, iPad and iPod Touch) is also close to maintaining market share worldwide on 32.9% in August 2014 compared to 34.6% in the same month last year. Over the same period Android has increased from 35.7% to 49.1%. Individual country stats for vendors and operating systems are available at:

http://gs.statcounter.com/#mobile_vendor-ww-monthly-201308-201408
http://gs.statcounter.com/#mobile+tablet-os-ww-monthly-201308-201408

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites.

Independent web analytics specialist StatCounter (www.statcounter.com) tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

StatCounter recently announced a new feature in response to Google's controversial removal of keyword data. By integrating Google Webmaster Tools (GWT) data into its reports, StatCounter has given its members the ability to analyze all available keyword data.

Ends

*http://us.kantar.com/media/787727/kantar_worldpanel_comtech_smartphone_os_barometer_08_28_14_final.pdf
** http://gs.statcounter.com/#mobile_vendor-ww-monthly-201308-201408

Press queries or interview:
Ronnie Simpson, Simpson Technology PR
E:ronnie@simpsonftpr.ie T:+353 1 260 5300

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